The Key Colour Trends for Summer 2024

The summer colour trends of 2024 are a welcome new addition to any post-winter wardrobe. Whether you prefer tranquil tones or vibrant brights; the fashion colour trends this season have a shade to suit everyone. Looking for a special occasion outfit? Packing for a holiday? Or simply looking to give your everyday wardrobe a refresh? Transform your style, mood and confidence with one of the following key shades of summer.

Radiant Red

One of the hottest hues carrying through from last season is bright red, firmly securing its place as one of the biggest summer colour trends for 2024. Previously considered more of an eveningwear option, red is now a key colour for any time, anywhere. Style this statement shade from top to toe as the SS24 designers such as Burberry and Bottega Veneta showcased, or tone down for day time with sophisticated creamy, caramel shades.

Stand Out Silver

Metallic silver is set to stay and this season; and the shinier the better! From sequins to foil fabrics, our shimmering obsession continues. Whether it’s a glamorous evening option or a statement addition to your holiday wardrobe, silver tones are guaranteed to give your outfit a new, eye-catching feel. Dress down with shades of grey for a tonal, current look or opt for a reflective accessory if a whole outfit feels too out there.

Sky Blue

Evoking notions of tranquillity and calmness, this soft, cool blue is sophisticated dressing to its finest and a welcome addition to the summer colour trends for 2024. Wear with denim or warm brown, neutral tones for every day wear or metallic silver tones for the evening; this universally flattering shade will work effortlessly with your current wardrobe. Break up your look by wearing with varying textures such as denim, ribbed or appliqué.

Ice White

White is a timeless, elegant tone to build the foundations of your capsule wardrobe from. Its classic, fresh aesthetic makes for a great investment; be it cotton, silk or even leather, it’s forever seen as the shade of summer. Take inspiration from Saint Laurent’s sharp tailoring or Chloe’s plush textures and try experimenting with new silhouettes for an all-white ensemble. Metallic accessories will always add a touch of glamour to white.

Sunset Orange

Ever since colour giants Pantone announced Peach Fuzz as the Colour of the Year for 2024, candy corals and zingy shades are everywhere. Radiating warmth and energy, orange is the ideal colour to add to your holiday packing with rich, bold hues suiting olive and dark skin tones whilst pastel peach and apricots for those with lighter skin. Pair with neutral accessories for a subtle vibe, equally navy or gold create a note-worthy statement.

Pistachio Green

Taking over from last season’s apple and khaki greens is the more refined, subtle tone of pistachio; set to be one of the biggest summer colour trends of 2024. As seen on the runways of JW Anderson, Gucci and Erdem, this perfect pastel shade is the ideal pop of colour for those who tend to shy away from brights. Style with cream, ivory and off-white tones for a timeless, flattering look.